ashok kumar prasad

associate vice president (north & east india) — hdfc life insurance

Ashok Kumar Prasad
strategic insurance leader with over 28 years of core experience driving scale and profitability across bancassurance, agency, and direct distribution channels. recognized for building sustainable ecosystems, mentoring high-performance teams, and scaling regional portfolios to premium market leadership. currently driving partnership growth and operational execution at hdfc life insurance.
core expertise:
bancassurance
distribution scaling
p&l management
strategic partnerships
agency sales
team leadership
regional growth
ecosystem building

metrics

metric
impact
  • Portfolio Value
    0 Cr+
  • Bank Branches
    0+
  • Team Size (FLS)
    0+
  • Turnaround Growth
    0%
  • Market Share
    0%

work

10/21

associate vice president — hdfc life insurance

hdfc life insurance • bancassurance • new delhi

• led & scaled bancassurance partnerships with rbl bank, sbm, saraswat bank, and rrbs (mpgb & wbgb) across north & east india.

• scaled portfolio from ₹32.8 cr to ₹62 cr — 90% growth in 3 years with 24.5% cagr in rbl bank.

• almost doubled fls productivity to ₹4.6L from ₹2.4L in fy22.

• maintained 55–57% market share in rbl bank with consistent yoy of +43% in fy24-25.

• onboarded mpgb (madhya pradesh gramin bank) in fy25-26.

• led 150+ workforce across north & east region, strengthening execution using lts, bqi, and digital tools.

12/17

senior manager

hdfc life insurance • bancassurance • new delhi

• managed partnerships with rbl bank, idfc bank, and csb bank, achieving consistent yoy growth.

• maintained 60% market share in rbl bank despite intensive regional competition.

• drove core product mix improvement optimizing long-term ppt and attached policy riders.

• successfully launched yes bank partnership with complete team manning and seamless login kickstart.

04/12

territory manager

hdfc life insurance • bancassurance • ahmedabad

• led hdfc bank bancassurance portfolio across gujarat, owning regional performance and internal operations.

• managed network of 700+ hdfc bank staff across distributed clusters and key branches.

• oversaw retail branch banking, credit protect, telesales, lending, and wealth verticals.

• launched and set up 'group credit protect' vertical for all underlying asset classes in gujarat.

• implemented smp, lts, and bqi organizational frameworks at scale.

09/10

territory manager

hdfc life insurance • direct & loyalty • bihar & jharkhand

• built direct & loyalty distribution verticals from scratch across bihar and jharkhand.

• delivered above-target performance metrics across key emerging cities.

• expanded geographic footprint across patna, ranchi, jamshedpur, and dhanbad.

03/08

territory manager — agency & business leader

hdfc life insurance • new delhi

• managed west delhi branch portfolio acting as the dedicated profit centre head.

• delivered 2× annual business growth turnaround in fy10, ranking as the #2 territory in region.

• focused on high-net-worth client acquisition, policy persistency, and absolute regulatory compliance.

05/06

branch / territory manager — agency

hdfc life insurance • nagpur & chhattisgarh

• managed 6 full branches and supervised 80+ sales managers within the central nagpur cluster.

• delivered 275% growth turnaround, reaching the #1 ranked territory position in the region.

• successfully established greenfield branches in chhattisgarh (korba & bhilai) maintaining zero initial attrition.

• secured top 10 national ranking across the network.

10/03

business development manager

hdfc life insurance • nagpur

• built reliable agency networks and dynamic advisor ecosystems spanning the vidarbha region.

• led regulatory training, official licensing (irda), and continuous api target execution.

• recognized as a core member of the initial branch setup team and first leap qualifier (ace).

11/02

sales team manager

bajaj allianz life insurance • nagpur

• contributed as an early professional member of the retail agency launch team for central india.

• consistently recognized among the top 5 stms across the extensive western zone.

11/99

business manager — area head

roff construction chemicals (pidilite) • nagpur

• established core distribution networks across central india and the broader vidarbha marketplace.

• handled cfa and super stockist networks, regularly surpassing periodic quota allocations.

• featured inside the top 5 pan-india list on the internal surplus demand ranking.

01/98

management trainee → territory manager

criticare laboratories • bangalore

• promoted rapidly from mt to territory manager overseeing specialized otc consumer divisions.

• product range management: otc nutraceuticals, anticancer formulations, cardiac and critical care therapeutics.

awards

  • oscar loyalty award — 20+ years of dedicated corporate service
  • gm club achiever — distinguished excellence at hdfc life insurance
  • multiple national awards — ongoing leadership in sales scaling
  • top 10 national ranking — superior portfolio growth across agency verticals
  • first leap qualifier (ace) — inaugural contributor for initial branch setups
  • #2 territory in region — business turnaround optimization in west delhi
  • top 5 stm (western zone) — outstanding management tier at bajaj allianz

education

mba — marketing & finance
nagpur university
bsc — bio sciences
nagpur university

contact

open to strategic discussions on bancassurance frameworks, distribution expansion partnerships, and senior leadership opportunities.